Disney Legend Joe Rohde Addresses “Progressive Seduction” Claim in Wall Street Journal Feature on Wa

Joe Rohde, Disney Legend and former Walt Disney Imagineering executive designer and vice president, has responded to the viral Wall Street Journal report about the recent tumultuous years at Walt Disney Imagineering. Joe Rohde Responds to Wall Street Journal The following paragraph is in the recent Wall Street Journal feature on Walt Disney Imagineering and its recent creative struggles with executives: Some Imagineers saw executives as an obstacle that needed to be overcome. They sometimes used a process known internally as “progressive seduction” to get approval for projects at a smaller scale and then suggest one seemingly small improvement at a time until it was as big as they actually wanted it to be, a person with knowledge of the matter said. This “progressive seduction” lead to executives losing trust in Walt Disney Imagineering to stick to plans’ scope and scale, which resulted in layoffs, budget restrictions, and scrapped projects including additional missions for Millennium Falcon: Smugglers Run, a reimagined Tomorrowland at Disneyland, and a Mega Marvel E-ticket ride....