Disney Highlights AI Planning Tools For Advertisers at Tech & Data Showcase

Disney’s presentation at the Sixth Annual Global Tech & Data Showcase at CES 2026 covered how new technology powers advertising across their portfolio of streaming and live sports. Executives spoke about AI, automation, and planning tools, plus the upcoming launch of short-form vertical videos on Disney+. Disney Advertising Technology “Advertisers are raising the bar for both accountability and innovation, seeking impactful ways to align with quality storytelling and data-led solutions that drive meaningful business results,” said Rita Ferro, President, Global Advertising, The Walt Disney Company. “Disney brings together world-class storytelling and the technology that connects brands with fans at scale across the world’s most premium live sports and entertainment experiences....