Disney Exec Asad Ayez Notes Layoffs Will ‘Unlock Innovation’ and ‘Reduce Complexity’

As Disney continues navigating the 1,000 layoffs that took place this week, chief brand and marketing officer Asad Ayaz has sent a new memo to employees. Asad Ayaz’s Employee Memo Per the memo published by Business Insider, Ayaz gave staff a little more context about the marketing and brand unification process. “Over the past few months, the marketing leadership team and I have been working together to design a thoughtful go-forward structure for our unified marketing organization that will unlock innovation, reduce complexity, and build critical capabilities,” he wrote. He went on to explain that there are industry-wide disruptions of how marketing works and that the company must adapt by creating a cohesive offering to best serve customers....