Orlando & Disney Unveil Plaque at the Site of Historic ‘The Florida Project’ Announcement

“The Florida Project” was announced by Walt and Roy Disney in 1965, and this year marks 61 years since Disney and the city of Orlando partnered together. Disney and leaders from the city met today in Thornton Park for a ceremony to commemorate it. The Florida Project On November 15, 1965 the first press conference was held to discuss Disney’s first official step toward Disney Parks expansion — when Walt and Roy Disney joined Florida Governor Haydon Burns to share news about their “Florida Project. ” The Walt Disney World project began under the pseudonym “Project X,” when seven Disney officials were selected to work on purchasing land for an undisclosed project in Central Florida....