Asad Ayaz Sets Forth New Marketing Group Leadership Structure for The Walt Disney Company

After the appointment of Asad Ayaz as the first-ever Chief Marketing Officer of The Walt Disney Company, several marketing executives across all company divisions have been formed into a new enterprise marketing team.  Enterprise Marketing Team According to Variety, Ayaz outlined the structure of the marketing group in a memo to Disney staffers. The Enterprise Marketing team is designed “to help facilitate the increased collaboration among the divisional groups, with an emphasis on maintaining a global perspective across all Disney marketing activities. ” This will mark the largest group of “marketing prowess” that Hollywood has ever seen, per Variety: ‘We will show up as one unified storytelling brand across our flywheel — film, television, streaming, parks, experiences, and sports — aligned to how consumers experience the company today....